Open an Account
Account Log In

Sign up to receive BIZ Blasts below!
Business Idea Zone, or BIZ is a monthly marketing email blast filled with fresh ideas you can use to acquire new business for your retail store. These ideas come from Marketing Experts, Rich Kizer and Georganne Bender with a little added Ed Hoy’s input. Rich Kizer & Georganne Bender are nationally recognized experts on customer diversity, "messing with the media", marketing, and everything retail. They are widely referred to as retail anthropologists because they stalk and study that most elusive of mammals: today's consumer. Their unique insights appear frequently in newspapers nationwide; they've been featured on ABC National News, and their client list reads like a Who's Who in American business. In 2004, Kizer & Bender were named "Two of the Most Influential People in Retail Today". Their popular column, "Georganne & Rich on the Road", which appears monthly in Craftrends Magazine, was honored with the Award of Excellence by the American Society of Business Publication Editors (ASBPE) in 2004 and again in 2006. And their daily blog delivers great insight for all of us (http://kizerandbender.blogspot.com).

Now some of you may be wondering how the Business Idea Zone will apply to your business. Rest assured there are conceptual golden nuggets in everything from Kizer and Bender. Find one and then PUT IT INTO ACTION. While this is the biggest challenge of all some days, it will be the most rewarding. Remember, if your business doesn’t do it, someone else’s will. We want it to be You! We are thrilled with this BIZ feature for our clients and hope you are too.

Check out all of our BIZ Blasts so far! (pdf files open with Adobe Acrobat)
Lessons from Walt Disney
Pay it Forward Week
Retail Buyers Talk Holiday
It doesn't get any better than this! (Holiday traffic planning)
Short on time? Try this. . .Lord & Taylor's Lunch Break: Shop now, eat later!
The Best Stealth Marketing Tool Ever!
What's in it for me? Customer Loyalty Programs
No-cost, Low-cost In-store Event Ideas
Footfall - Track Your Store’s Traffic Patterns
"The Crackle Factor™" - Make Your Store a Fun Place
Retail Tweakers
Promotion Calendars
Quick Ideas to Make the Most of the Season
Rich Kizer and Georganne Bender - Experts on Customer Diversity
Pumpkin Decorating Contest
5 Costly Mistakes Every Retailer Should Avoid
How to Turn Lions into Lambs
One More Good Idea to Open the Door
What Were They Thinking Syndrome